Fashion BUISENESS

Below is a 100-role marketing organization map. I’ll start with the 11 roles you listed, then expand it to 100 related positions. For each, I’ll explain what the person does, daily work, tools, KPIs, skills, and typical outputs.

1–11: Your requested roles

#	Role	What the person does	Main KPIs / outputs
1	Marketing Manager	Plans and manages the overall marketing function; coordinates people, campaigns, budget and agencies.	Revenue, leads, CAC, ROI, campaign performance
2	Marketing Strategist	Develops the long-term marketing strategy: target customers, positioning, channels, offers and growth plans.	Market growth, customer acquisition, strategic targets
3	Digital Marketing Specialist	Runs online marketing across search, social media, websites, email and digital advertising.	Traffic, leads, conversions, CAC, ROAS
4	Performance Marketing Specialist	Focuses specifically on measurable paid campaigns and continuously optimizes them for conversions.	ROAS, CPA/CAC, conversion rate, revenue
5	Brand Specialist	Maintains brand identity, positioning, messaging, visual consistency and brand campaigns.	Brand awareness, engagement, brand consistency
6	Pricing Analyst	Studies costs, competitor prices, customer behavior and margins to support pricing decisions.	Margin, price realization, profitability
7	Public Relations Specialist	Manages media relations, press releases, corporate communications and public reputation.	Media coverage, reach, sentiment, relationships
8	Sales Promotion Specialist	Creates promotions such as discounts, bundles, coupons, limited-time offers and campaigns to stimulate sales.	Promotion revenue, redemption, incremental sales
9	Product Marketing Specialist	Connects product development, sales and marketing; explains why customers should buy a product.	Product adoption, leads, conversion, revenue
10	Social Media Specialist	Manages social channels, posts, community interaction, calendars and social campaigns.	Followers, engagement, reach, clicks, conversions
11	Content Creator	Produces videos, photos, graphics, articles, product demonstrations, reels and other marketing content.	Content reach, engagement, watch time, leads

What each person actually does

Marketing Manager

• Sets marketing objectives and budget.
• Assigns work to specialists.
• Reviews campaign performance.
• Coordinates sales, product and management teams.
• Selects agencies/vendors.
• Builds monthly/quarterly marketing plans.
• Reports results to management.

Marketing Strategist

• Defines target customer segments.
• Researches competitors.
• Develops customer personas.
• Determines positioning.
• Selects marketing channels.
• Creates customer acquisition and retention strategies.
• Builds the marketing roadmap.

Digital Marketing Specialist

• Manages Google/search campaigns.
• Works with social platforms.
• Optimizes website landing pages.
• Coordinates SEO and email marketing.
• Tracks Google Analytics/CRM data.
• Builds digital campaigns.

Performance Marketing Specialist

• Creates conversion-focused campaigns.
• Tests advertisements.
• Changes audiences, bids and budgets.
• Runs A/B tests.
• Tracks customer acquisition cost.
• Calculates ROAS and conversion rates.

Brand Specialist

• Maintains logos, colors, typography and messaging.
• Creates brand guidelines.
• Reviews advertisements and packaging.
• Develops brand campaigns.
• Ensures customers receive a consistent brand experience.

Pricing Analyst

• Collects competitor prices.
• Calculates product margins.
• Studies demand and sales data.
• Models discounts.
• Recommends price ranges to management.
• Monitors profitability after promotions.

PR Specialist

• Writes press releases.
• Contacts journalists/media.
• Organizes events.
• Manages company announcements.
• Supports crisis communications.
• Tracks media mentions.

Sales Promotion Specialist

• Creates discount campaigns.
• Designs coupon/offer structures.
• Develops bundles.
• Coordinates promotions with sales.
• Measures whether promotions actually generate incremental sales.

Product Marketing Specialist

• Researches customer needs.
• Creates product positioning.
• Writes product messaging.
• Develops brochures/product pages.
• Supports product launches.
• Gives sales teams product information.

Social Media Specialist

• Creates content calendars.
• Publishes posts.
• Replies to comments/messages.
• Monitors trends.
• Coordinates paid social campaigns.
• Reports engagement and traffic.

Content Creator

• Shoots/edits videos.
• Creates product photography.
• Designs reels/short-form videos.
• Writes captions and scripts.
• Produces educational content.
• Repurposes one piece of content across multiple platforms.

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12–100: Other marketing positions

#	Role	Core responsibility
12	SEO Specialist	Improves organic search visibility
13	SEM/PPC Specialist	Manages paid search advertising
14	Google Ads Specialist	Runs and optimizes Google Ads
15	Meta Ads Specialist	Runs Facebook/Instagram advertising
16	TikTok Ads Specialist	Runs TikTok advertising
17	LinkedIn Ads Specialist	Runs B2B LinkedIn campaigns
18	Email Marketing Specialist	Builds email campaigns and automations
19	CRM Marketing Specialist	Uses customer data for targeted marketing
20	Marketing Automation Specialist	Automates marketing workflows
21	Growth Marketing Manager	Finds scalable customer-growth opportunities
22	Growth Hacker	Tests unconventional growth experiments
23	Acquisition Manager	Manages customer acquisition
24	Customer Acquisition Specialist	Generates new customers
25	Customer Retention Specialist	Improves repeat purchases
26	Lifecycle Marketing Manager	Markets throughout the customer lifecycle
27	Customer Experience Specialist	Improves customer marketing experience
28	Loyalty Marketing Specialist	Builds loyalty/rewards programs
29	CRM Manager	Manages customer relationship campaigns
30	Marketing Analyst	Analyzes marketing data
31	Marketing Data Analyst	Turns marketing data into insights
32	Marketing Intelligence Analyst	Studies markets and competitors
33	Market Research Analyst	Researches customers and markets
34	Consumer Insights Analyst	Studies customer behavior
35	Competitive Intelligence Analyst	Monitors competitors
36	Business Intelligence Analyst	Builds business-performance analysis
37	Conversion Rate Optimization Specialist	Improves website conversion
38	CRO Analyst	Tests pages and customer journeys
39	Web Analytics Specialist	Tracks website behavior
40	Marketing Operations Specialist	Runs marketing systems/processes
41	Marketing Operations Manager	Manages marketing infrastructure
42	Campaign Manager	Plans and executes campaigns
43	Campaign Coordinator	Coordinates campaign activities
44	Marketing Project Manager	Manages marketing projects
45	Marketing Coordinator	Supports day-to-day marketing
46	Marketing Assistant	Provides administrative/marketing support
47	Advertising Manager	Manages advertising programs
48	Media Planner	Determines where/when ads should appear
49	Media Buyer	Purchases advertising space
50	Media Analyst	Measures media performance
51	Paid Media Manager	Manages paid advertising channels
52	Programmatic Advertising Specialist	Manages automated digital ad buying
53	Affiliate Marketing Manager	Manages affiliate partners
54	Affiliate Marketing Specialist	Runs affiliate campaigns
55	Influencer Marketing Manager	Develops influencer partnerships
56	Influencer Marketing Specialist	Coordinates influencer campaigns
57	Community Manager	Builds and manages online communities
58	Community Marketing Specialist	Uses communities for customer growth
59	Social Media Manager	Leads social-media strategy
60	Social Media Coordinator	Supports social publishing
61	Social Media Analyst	Measures social performance
62	Social Media Copywriter	Writes social-media copy
63	Copywriter	Writes persuasive marketing text
64	SEO Content Writer	Creates search-optimized articles
65	Technical Writer	Creates technical/product documentation
66	Content Strategist	Plans content strategy
67	Content Marketing Manager	Manages content marketing
68	Content Marketing Specialist	Executes content campaigns
69	Video Marketing Specialist	Uses video for marketing
70	Video Producer	Produces marketing videos
71	Video Editor	Edits promotional videos
72	Graphic Designer	Creates marketing graphics
73	Motion Graphics Designer	Creates animated marketing visuals
74	Art Director	Directs visual advertising
75	Creative Director	Leads overall creative direction
76	UX Writer	Writes customer-facing interface text
77	Product Designer	Designs product/customer experiences
78	Brand Manager	Manages a brand portfolio
79	Brand Strategist	Develops brand strategy
80	Brand Marketing Manager	Leads brand campaigns
81	Communications Manager	Manages corporate communications
82	Corporate Communications Specialist	Handles company communications
83	PR Manager	Leads public-relations operations
84	Media Relations Specialist	Maintains journalist relationships
85	Event Marketing Manager	Markets through events
86	Event Coordinator	Organizes marketing events
87	Trade Show Specialist	Manages exhibitions/trade shows
88	Partnership Manager	Develops business partnerships
89	Channel Marketing Manager	Markets through distribution channels
90	Partner Marketing Specialist	Creates partner campaigns
91	Product Marketing Manager	Leads product marketing
92	Product Launch Manager	Coordinates product launches
93	Product Marketing Analyst	Analyzes product-market performance
94	E-commerce Marketing Manager	Drives online-store growth
95	E-commerce Specialist	Manages e-commerce marketing activities
96	Marketplace Marketing Specialist	Markets products on online marketplaces
97	Trade Marketing Manager	Supports distributors/retail channels
98	Retail Marketing Specialist	Markets products through retail
99	International Marketing Manager	Develops marketing across countries
100	Marketing Director	Leads the complete marketing function

How these 100 people can work together

For a company such as an e-commerce, petroleum-additive, catalyst, or industrial-products business, the workflow can look like:

Market Research → Strategy → Brand/Product Positioning → Pricing → Content → Advertising → Lead Generation → Sales → Customer Experience → Retention → Analytics → Optimization

For example:

Marketing Strategist
↓
defines target Saudi customers

Market Research Analyst
↓
researches customers + competitors

Pricing Analyst
↓
calculates price/margin

Brand Specialist
↓
develops positioning

Product Marketing Specialist
↓
creates product messaging

Content Creator + Copywriter
↓
creates videos, images, brochures and posts

Performance Marketing Specialist + PPC/Meta/Google specialists
↓
generates traffic/leads

Sales Promotion Specialist
↓
creates offers

Sales team
↓
converts leads into customers

CRM/Retention team
↓
brings customers back

Marketing Analyst
↓
measures results

Marketing Manager
↓
controls the complete system.

Core tools they may use

Analytics: Google Analytics, Looker Studio, Excel, Power BI
Advertising: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads
SEO: Google Search Console, Ahrefs, Semrush
CRM: HubSpot, Salesforce and similar CRM systems
Email: Mailchimp, Klaviyo and similar platforms
Content: Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Canva
Web/e-commerce: Shopify, WordPress, Google Tag Manager
Research: surveys, customer interviews, competitor research and market databases

For a Saudi industrial catalyst/additives company, the most relevant roles would additionally include B2B Marketing Manager, Product Marketing Specialist, Technical Content Specialist, Market Research Analyst, Pricing Analyst, CRM Specialist, Sales/Marketing Coordinator, Digital Marketing Specialist, and Trade Marketing Manager.